Audience
For category managers, retail planners and market researchers in CPG, retail, pharma and eCommerce testing.
About Buzz 3D
Buzz 3D is a category management and interactive shelf testing platform that enables retailers, FMCG brands and research teams to validate planograms, pricing and assortment decisions before they go live in-store.
It transforms raw shelf data into interactive 3D planograms in minutes, allowing teams to simulate real shopper behaviour within surveys or standalone environments, capturing behavioural insight and understanding likely category performance before committing shelf space.
By combining planogram creation, interactive shelf testing and behavioural data capture in a single workflow, Buzz 3D solves the hidden "3-silo problem" - bridging Planogram Creation, Survey Integration, and Data Capture seamlessly.
The platform includes a live Shelf Editor and can import planograms from raw data, supporting both category decision-making and shopper research use cases.