Audience
Advertisers and publishers
About Google Ad Exchange (AdX)
Google AdX (formerly DoubleClick Ad Exchange) is a programmatic advertising exchange that allows publishers to sell their ad inventory to multiple ad networks and advertisers in real-time. It uses real-time bidding (RTB) to determine the price of each ad impression, which is essentially an auction where advertisers compete for the opportunity to display their ads on a publisher's website.
Google AdX is one of the largest and most popular ad exchanges in the world, and it offers publishers a number of benefits, including:
Access to a large pool of advertisers: AdX partners with a wide range of advertisers, including major brands, agencies, and ad networks. This gives publishers access to a much larger pool of demand than they could reach on their own.
Higher revenue potential: AdX uses RTB to ensure that publishers receive the highest possible price for their ad inventory.
Other Popular Alternatives & Related Software
Simpli.fi
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.
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Amazon Transparent Ad Marketplace (TAM)
Easily improve revenue and reduce latency with a single call to our server-to-server marketplace. Auction-level reporting shows that the highest bid always wins. No fee for publishers and a nominal $0.01 CPM charged to bidders. Work better with your preferred partners, including Amazon, and easily tap into 50+ buyers. The page or app makes one ad call and Transparent Ad Marketplace handles the rest from the server-side. Access unique Amazon demand and our proven experience in building scalable infrastructure. One light SDK setup to make all demand partners compete in parallel. Effortlessly connect with ad-tech services to help grow your business. Integrations require no extra development work and come with APS customer support. Add incremental partners without effort with a turn-key monetization solution for publishers of all sizes. The only technical requirement to use TAM is active integration with the multi-slot header bidding tag of Amazon Publisher Services (APS).
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Google Ad Manager
Introducing Google Ad Manager. Google Ad Manager (formerly DoubleClick for Publishers) is a complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Get the most value for every impression, deliver better experiences, and manage your entire ads business from one easy-to-use, integrated platform. A lot of digital advertising products were created without considering the user’s experience. We believe you must lead with the user, which in turn delivers greater results for the marketer. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses. Take a look at our solutions and find the right fit for you. Ad Manager offers powerful tools tailored to the needs of growing businesses. Take a look at our solutions and choose the one that suits you best.
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Amazon Unified Ad Marketplace (UAM)
Improve earnings with one simple server-to-server header bidding integration. Access unique demand from Amazon and other buyers. We combine unique product ads from Amazon and demand from buyers. All bidders compete equally and transparently. One integration connects you to all buyers. Automatically set up ad server line items with a few clicks. Access all demand with one click-through agreement. We combine all earnings and send you one payment in just 60 days. Access ads from Amazon and other buyers. Reduce latency with one ad call to our server. Unified Ad Marketplace is an invitation-only service. Generally speaking, UAM is designed for web publishers who directly or exclusively represent their site and use Google Ad Manager (formerly DoubleClick for Publishers or DFP) as their ad server. Buyers on UAM include OpenX, Pubmatic, Magnite Index Exchange, Smaato and more. We are always integrating new demand partners so this list will be updated over time.
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Pricing
Free Version:
Free Version available.
Integrations
Company Information
Google
Founded: 1998
United States
google.com
Videos and Screen Captures
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Product Details
Platforms Supported
Cloud
Training
Documentation
Support
Online
