Audience
TC ecommerce brands, marketing managers, influencer marketing agencies, and consumer brands spending on creator partnerships across TikTok, Instagram, and YouTube.
About PlutoBa
PlutoBa is an AI-powered influencer vetting platform for DTC brands and agencies. Paste a creator's TikTok, Instagram, or YouTube handle and get a 0–100 Partnership Score covering seven dimensions: fake follower detection, brand safety analysis, engagement quality, comment authenticity, view consistency, audience authenticity, and content quality. Deep Assessments use AI to analyse 100 posts and 300 comments, surfacing risk signals before you commit budget. Rate benchmarking checks creator pricing against 536 verified data points by tier, platform, niche, and audience geography. Includes Creator CRM, campaign management, and AI-generated outreach messages personalised from creators' actual content. Plans start at $69/month with a free 7-day trial, no credit card required.
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An AI Agent handles outreach, audience verification, and negotiations automatically, enabling teams to scale partnerships 10x–100x without adding headcount. Filtering options include geography, language, gender, and predicted age group. Negative keyword filtering excludes creators associated with sensitive topics for brand safety.
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Pricing
Starting Price:
$69/month
Free Trial:
Free Trial available.
Integrations
No integrations listed.
Company Information
PlutoBa
Founded: 2025
United Kingdom
plutoba.com
Videos and Screen Captures
PlutoBa Score
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Product Details
Platforms Supported
Cloud
Training
Documentation
Support
Online
