Audience
Brands, agencies and platforms looking for a solution to ingest device identifiers from their platforms or data stacks
About Tapad
By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use cases across programmatic targeting, media measurement, attribution, and personalization globally. Connect with consumers across devices with a better understanding of touch points. Reach consumers across more digital IDs and scale to new, undiscovered prospects. Amplify your current data sets with net-new devices for extended reach. Customize your messages across paid, earned, and programmatic efforts. Tapad works with brands, agencies and platforms to ingest device identifiers from their platforms or data stacks, expanding their graph with new devices at a household or individual level.
Other Popular Alternatives & Related Software
Infillion XGraph
XGraph is Infillion’s prebuilt cross-device identity graph optimized for maximum reach and addressability of today’s connected consumer. Enriched with precise location data signals and unique connected device identifiers, XGraph enables robust audience segmentation and attribution. Built from Gimbal’s proprietary location panel and TrueX’s access to unique CTV audiences, XGraph offers over 30% more CTV IDs than a standard digital graph, making it one of the largest and richest cross-device graphs available for the open internet. It connects mobile, tablet, desktop, laptop, and connected TV devices to individuals and households using a privacy-first framework. Features include universal frequency capping at the user level, audience extension and lookalike modeling based on consumption patterns, and advanced retargeting across devices.
Learn more
MarketingConnect
In today’s hyperconnected, always-on world, consumers move across channels, devices and real-world locations at lightning speed. Keeping up with customers – and their data – to deliver relevant experiences can feel almost impossible. But it doesn’t have to. MarketingConnect by Experian Marketing Services resolves customer identities to build a full customer profile that connects multiple touchpoints, transcends channels and devices, and merges offline and digital behavior. The result is a persistent, privacy-compliant identity that covers all aspects of a consumer’s day-to-day life. Unify fragmented data points, declared and unknown, across offline and online touchpoints to create a holistic picture of your best customers and prospects. Our people-based graph grounded in over 50 years of referential data helps marketers accurately and consistently connect real individuals and households to data points.
Learn more
BIGDBM
BIGDBM is a leading US data provider with 7+ years of experience building identity graphs with a focus on ROI, privacy, and quality.
Unlock significant value in your marketing campaigns, lead generation strategies, and identity verification workflows with our US consumer and B2B datasets.
Utilize the self-service BIGDBM Data Market for easy and affordable audience/list generation and custom appends.
Identify website visitor traffic using our WeVi product suite of real-time data collection via pixels and real-time identity resolution APIs.
Popular products:
- Telecom-verified phone numbers>consumers
- IP>consumer and IP>company domain linkages
- Verified consumer emails
- Consumer and B2B intent
- Consumer demographics and behavioral affinities
- Residential and commercial property owners and contact information
- MAID>consumer linkages
Learn more
Matchbook
Matchbook is an identity augmentation tool that helps advertisers and marketers match first-party data to new digital signals to enhance cross-device reach, retargeting, and online-offline attribution capabilities, unlocking omnichannel marketing by connecting fragmented data across channels. It uses billions of aggregated, consented, and device-derived location, IP, and MAID (Mobile Advertising ID) signals to build highly accurate identifier databases that let users match physical location to IP, IP to MAID, and MAID to IP, and link other spatial indices like postal codes or geohashes to IP addresses. Matchbook supports use cases including connected TV (CTV/OTT) targeting, true cross-software targeting and retargeting, account-based marketing, campaign performance measurement, identity graph augmentation, and audience extension by expanding data footprints beyond first-party limits. Customizable matching parameters and historical context options allow clients to tailor results.
Learn more
Integrations
Company Information
Tapad
Founded: 2010
United States
www.tapad.com
Videos and Screen Captures
Other Useful Business Software
Point of Sale. Powerful and Simple.
Vibe Retail is an all-in-one retail point-of-sale and operations platform built for single-store and multi-location retailers seeking to unify inventory, sales, staff and customer data from one mobile-friendly interface. The system lets you track inventory across locations and warehouses, handle item variations (size, color, material), manage purchase orders and supplier deliveries, print custom barcodes, and transfer stock between stores in real time. On the sales side, Vibe supports multiple payment types (cards, cash, checks, gift cards, EBT), layaway workflows, serial number tracking, delivery management, loyalty programs and branded receipts. Retailers can integrate with online platforms (such as Shopify and WooCommerce), sync in-store and online sales, access 40+ real-time reports on sales, inventory and performance, set up promotions and discounts, and print receipts from mobile devices.
Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
Support
Online
