The Real Feel

Precisely Demographics is a robust collection of demographic, geodemographic, and consumer context data designed to help you understand people and the places where they live, work, and do business. These datasets offer information for over 140 countries and territories worldwide and empower you to conduct your analysis at the scale you need. Precisely Demographics allows you to visualize population counts and characteristics at a nationwide, statewide, census-block, or lifestyle group level, and plan for future trends with demographic estimates and projections. Populations are not static. In addition to traditional resident profiles, dynamic demographics provide insight into how populations change during the day or week. Make better business decisions based on data covering over 6.7 billion people worldwide. Datasets are delivered with geographic information such as census and administrative boundaries to help you associate people and behaviors with location.

Canvs AI is an insights platform that transforms open-ended text from surveys, social media, transcripts, product reviews, and more into conversational intelligence about how people feel and why. Canvs is used by some of the world’s most admired brands, research agencies, and media and entertainment companies to accelerate time-to-insights, deepen understanding of audiences, and reduce the cost of analysis. Automate the analysis of open-ended text to quickly unlock consumer insights with deep, nuanced emotional context and high analytical confidence. Quickly explore, filter, and compare findings and generate stunning data visualizations with Canvs’ intuitive, easy-to-use insights portal. Streamline analysis of open-ends in your brand and concept tests and automate the coding of unaided awareness, recall and attribute questions. Quickly identify and categorize the sentiment and emotions associated with responses and respondents.