Audience
Broadcasters and companies in search of a tool to get near-real-time broadcast advertising attribution and optimize their campaigns
About Veritone Attribute
Veritone Attribute is a turnkey broadcast attribution solution that enables you to optimize your linear TV and radio campaigns by correlating an ad with web lift in near-real-time. With Attribute, you can track and visualize campaign data, tying it to the response advertisers receive through increased web traffic and unique website visitors. Veritone Attribute is for broadcasters who need a way to track the performance of ads to retain and win more business with tangible ROI data. You can correlate ads with web lift and show that relationship with visualized, easily shareable reports. Through the power of data, radio and TV can compete more effectively with digital media channels to earn a larger slice of advertisers’ marketing budgets. Leverage near-real-time performance data to correlate web traffic to broadcast campaigns. Track campaign performance and make changes on the fly with metrics such as day, daypart, creative, and more.
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Singular
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Airbridge
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Veritone Discovery
Veritone offers natural language processing, transcription, and recognition technology to identify logos, on-screen text, faces, and other identifiable assets. Powered by aiWARE™, our discovery solution lets you easily search live broadcasts, prerecorded programs, and other large media libraries in near real-time.
Enabled by Veritone’s Enterprise AI platform, our media discovery solution gives you powerful tools to discover large amounts of visual and audio broadcast data, and easily track and verify ads, including organic mentions. By transforming broadcasts into intelligent, highly structured content in near real-time, you can seamlessly find moments, brand mentions, and other clips within seconds. This enables you to accelerate content utilization, analysis, and insights to inform programming.
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Company Information
Veritone
Founded: 2014
United States
www.veritone.com/applications/attribute/
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