Audience
Businesses that want to leverage the power of consumer insights
About Zinklar
The only automated SaaS platform that allows enterprises to interact with consumers anytime, anywhere and get unique insights on behaviour and attitudes due to its proximity to consumption. Consumers are constantly online. They’ll provide you with real-time insights that you need whenever you need them through their mobile phones. This enables you to be closer to the consumer moment of truth as never before. Combine external and internal data for a complete view of the consumer and your database. Gain essential insights for your business to compare and analyze how perception differs between consumers and clients. Gain insights and analyse them in real time. Our DIY platform, CRM capabilities and API integration with the best international market research panels, allows you to bring the consumer back into the heart of your decision making.
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Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Integrations
API:
Yes, Zinklar offers API access
No integrations listed.
Company Information
Zinklar
Founded: 2015
Spain
zinklar.com/platform/
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Product Details
Platforms Supported
Cloud
Training
Live Online
Support
Phone Support
Online
