iMotions

Replace clunky ad testing with real world engagement. Attention and Emotions at the speed and scale of a click. We provide the science, the tools, and the platform to quickly set up, measure and respond to human behaviours at scale, cost-effectively. We believe that the more we understand the subconscious and conscious drivers of human behaviour, the better our predictions, decisions, and interactions will be. We are a group of science, technology and design experts obsessed with enabling everyday devices to observe and measure how people live their lives. Our consent-based platform enables everyday devices to safely capture and respond to the ​emotional, memory and thought​ drivers of ​human​ ​behaviour​ as people interact with ​digital experiences​. Through 7 years and 2.5 billion data points collected across 89 countries and 40 businesses, we developed a proprietary solution that monitors and understands how our digital experiences shape human behaviours.

Eye tracking is a unique behavioral research method measuring eye gaze – i.e. the positions and movements of the eye, to show us what the consumers are (or are not!) looking at. Our Eye tracking tests are done remotely, which cuts down costs, saves time, and enables us to conduct studies in over 40 countries globally. Innovate to understand the world’s consumers: go beyond long surveys and focus groups. Remote behavioral testing is 2 times faster and cost-effective, enabling testing on a global scale. Multiple methods ensure the highest predictability. We develop cutting-edge shopper and digital environments. The future of shopping is set for a social revolution. Thanks to its accessibility, social media has quickly become one of the essential business operations for brands. And due to the highly competitive digital arena, growing a brand’s social presence has never been more challenging – from standing out in the clutter and ensuring ads actually trigger the conversion.